RED BULL | DANCE YOUR STYLE 2022 [US]

CLIENT: RED BULL • ROLE: LEAD PRODUCTION DESIGNER • TOOLS USED: ADOBE PHOTOSHOP + ADOBE ILLUSTRATOR + ADOBE INDESIGN

Red Bull Dance Your Style is an international mixed-style dance competition. For the US cities taking part in DYS 2022 were Boston, Tampa, Chicago, Washington D.C., Oakland, Atlanta and the National Final in New Orleans. As the lead production designer, I was responsible for creating and ensuring that all 200+ marketing deliverables were visually cohesive and aligned with the overall brand guidelines for each event. This three month project required a high level of attention to detail, fast turnarounds and strategic planning, as I was working simultaneously with multiple marketing teams.

I worked on a wide range of materials, including several variations of the key visual for print and digital spaces, event signage, floor decals sized for various dance floors, VJ assets, window installations, personnel credentials, merchandise and more.

In addition to the design work, I also contributed to the production process for all of the assets, coordinating with the printers and marketing managers to ensure that files were print ready and that everything was properly produced.

Overall, this was a complex and challenging project with various moving pieces and time differences to factor in, but I was able to successfully deliver all of the necessary materials for each event on time, exceeded expectations and received extremely positive feedback from the marketing teams for my work and diligence throughout the process.