RED BULL | SOUNDCLASH 2022

CLIENT: RED BULL • ROLE: LEAD PRODUCTION DESIGNER • TOOLS USED: ADOBE PHOTOSHOP + ADOBE ILLUSTRATOR + ADOBE INDESIGN

For this project, I served as the lead production designer for Red Bull SoundClash, a unique musical experience that pushes artists to their creative limits in multiple rounds. The 2022 event series included events in Detroit, San Francisco, and Houston, and I was responsible for supporting the marketing teams in each of these cities to create all necessary deliverables.

After being provided with the key creative assets from an outside design studio, I was able to complete a wide range of assets, including key visuals for print and digital spaces, event signage, window installations, personnel credentials, and apparel that carefully followed the SoundClash brand guidelines.

This was a fun and rewarding project, and I am proud of the impact that my work had in the success of the event, with each city selling out. By following brand guidelines I was able to create cohesive and consistent materials on quick turnaround, which contributed to the overall success of the event.